Factors Influencing Branding of Sports-Based TV Programs in Iran
Authors
Abstract:
Television is one of the most important elements of the global communications industry. This super-media, which consists of various channels and programs, has severely affected the lifestyle of most people. The purpose of this study was to identify factors affecting branding of sports-based television programs in Iran. In this correlational study, which was conducted in an applied method with an exploratory factor analysis approach, 164 people included media experts as well as sports management who had sufficient knowledge about visual and auditory media, as the research sample, responded voluntarily to the research made questionnaire consisting of 39 questions related to the issue, which was confirmed by the study of related books and articles, and its face and content validity as well as its reliability were confirmed. Findings from exploratory factor analysis showed that 4 factors were identified as factors affecting the branding of sports-based television programs in Iran: Program approach, contextual factors, implementation quality and program content. The overall result of the study showed that most of the effective variables in the branding of television sports programs are under the control of broadcasting managers that with a strategic planning in this area can pave the way for the development and productivity of branded television programs.Television is one of the most important elements of the global communications industry. This super-media, which consists of various channels and programs, has severely affected the lifestyle of most people. The purpose of this study was to identify factors affecting branding of sports-based television programs in Iran. In this correlational study, which was conducted in an applied method with an exploratory factor analysis approach, 164 people included media experts as well as sports management who had sufficient knowledge about visual and auditory media, as the research sample, responded voluntarily to the research made questionnaire consisting of 39 questions related to the issue, which was confirmed by the study of related books and articles, and its face and content validity as well as its reliability were confirmed. Findings from exploratory factor analysis showed that 4 factors were identified as factors affecting the branding of sports-based television programs in Iran: Program approach, contextual factors, implementation quality and program content. The overall result of the study showed that most of the effective variables in the branding of television sports programs are under the control of broadcasting managers that with a strategic planning in this area can pave the way for the development and productivity of branded television programs.
similar resources
ec adoption and critical success factors of ec in smes in iran
تجارت الکترونیکی شیوه اجرای مسئولیتها، تقابل با مشتریان و امور معمول عملیاتی در شرکتها را تغییر داده است. تجارت الکترونیکی در عمل تنها خرید و فروش کالاها را از طریق ابزار الکترونیک نمی باشد، بلکه تمام فعالیتهای لازم جهت انجام فرایند فروش را نیز در بر میگیرد. در اواخر دهه 1990 بسیاری از شرکتها فعالیتهای خود را به منظور دستیابی به مشتریان جدید و یا ارائه فرصتهای جدید به مشتریان موجود گسترش دادند...
an investigation on influencing factors on tourists shopping attitude of iranian handmade carpet in isfahan
چکیده ندارد.
15 صفحه اولFactors Influencing Rural Women Participation in Agricultural Extension Programs, Case Study Mazandaran, Iran
The general purpose of this article is to identify the influencing factors on rural women participation inagricultural extension programs in Mazandaran Province. Therefore, using multi-stage sampling, 300 ruralwomen were selected randomly. The research instrument was a semi-structured questionnaire. Results showthat rural women participation in agricultural extension programs is at average leve...
full textSporting programs for inactive population groups: factors influencing implementation in the organized sports setting
BACKGROUND The organized sports sector has received increased attention as a setting to promote health-enhancing physical activity (HEPA) to the general population. For significant public health impact, it is important that successful HEPA programs are widely adopted, implemented and continued as ongoing practice. The importance of evaluating the context in which programs are implemented has be...
full textanalyzing patterns of classroom interaction in efl classrooms in iran
با به کار گیری روش گفتما ن شنا سی در تحقیق حا ضر گفتا ر میا ن آموزگا را ن و زبا ن آموزا ن در کلا سهای زبا ن انگلیسی در ایرا ن مورد بررسی قرار گرفت. ا هداف تحقیق عبا رت بودند از: الف) شنا سا ئی سا ختارهای ارتبا ط گفتا ری میا ن معلمین و زبا ن آموزا ن ب) بررسی تا ثیر نقش جنسیت دبیرا ن و زبا ن آموزان بر سا ختا رهای ارتبا ط گفتا ری میا ن آنها پ) مشخص کردن اینکه آ یا آموزگاران غا لب بر این ارتبا ط گف...
Factors Influencing Nurses’ Participation in Continuing Education Programs in Tabriz University of Medical Sciences
Introduction: The issue of continuing professional development is a necessity in the medical sciences. Also nursing staff need Continuing Education (CE) for their scientific and professional development. The aim of this study is to determine the factors influencing nurses’ participation in continuing educational programs. Methods: This study is a cross-sectional descriptive study that was cond...
full textMy Resources
Journal title
volume 8 issue 29
pages 0- 0
publication date 2020-07
By following a journal you will be notified via email when a new issue of this journal is published.
No Keywords
Hosted on Doprax cloud platform doprax.com
copyright © 2015-2023